Corporate Holiday Gifting: Doing it the right way
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Corporate gifting plays an important role in business relationships for employees and clients. Holiday gifts are a common way that employers show gratitude for the hard work their employees have put into the past year. But with so many options (and such busy schedules), it can be difficult to figure out the perfect gift that shows you care about your team.
So, what can you do to ensure a meaningful gifting experience for your employees, coworkers, or clients? Here are some key points to consider:
MAKE IT MEMORABLE
One way to ensure a gift leaves a lasting impression is by gifting something that is interactive or encourages action. Whether it’s a Kit for making artisanal cocktails, some outdoor gear to go camping, or a set of health and wellness items to indulge in self-care, think about creating a fun experience for your recipient. Additionally, make sure that whichever items you are gifting are of top quality. No matter how neat the idea may be, poorly manufactured gift items have a higher chance of being tossed—even if it’s printed with your company logo.
Check out our custom and curated holiday kits here.
QUALITY OVER QUANTITY
Company branded swag is a staple of corporate gifting, but wrapping a bunch of logo-printed knick knacks in a box and calling it a day no longer cuts it in today’s socially-conscious environment. Swag is a great option to get your employees or coworkers to feel connected to the company brand, but only if approached in the right way. Be selective with the gifts that you plan to print with your company logo—show that you are mindful of both your brand and your team. Items that are useful, sustainable, and eco-friendly (and perhaps something that you would buy for yourself) are a good rule of thumb.
Browse our catalog for eco-friendly, sustainable gift ideas here.
PRIORITIZE PERSONALIZATION
Writing a simple, personalized note to each gift recipient is an easy and cost effective way to maximize the impact of your holiday gift. You can make a big impression on your employees or coworkers by infusing the gifting experience with personal meaning. Writing thoughtful messages might seem like extra effort, but it doesn’t have to be. It could be as simple as addressing each recipient by their name and expressing your thanks. Or, for the extra mile, you can add a brief summary on why you’re giving them this gift. For example, if your company prides itself on socially responsible sourcing methods, your message could highlight the eco-friendliness of the gift. The goal is to build a personal connection with your recipient.
GIFTS THAT KEEP GIVING
During the holiday season, people often look for opportunities to give to worthy causes. Facilitating the donation process for your employees won’t just make for a memorable gift, it’ll also help in boosting company morale during this time of uncertainty. In the past, many companies engaged in charity and volunteer events that united their teams and created a tangible and meaningful impact out in the world. Though times have changed in the age of quarantine, it is still possible to support such causes virtually. Consider gifting your employees or coworkers with a virtual volunteering kit.
Read more about our Virtual Volunteering Kits here.
Whether you’re on a tight budget, or have the license to go all out, the key to successful corporate gifting is to curate a gift that is memorable, personal, quality-focused, and mindful of social impact. Lastly, make sure to plan early for the holidays! Curating a high-valued gift takes time. Get started as early as possible!
Still not sure where to start? We can help brainstorm ideas that cater to your specific needs and vision. Get in touch with us at hello@designlikewhoa.com.